COLOR THEORY & MANAGING FOR PRINT

The ABC’s of Color Theory & Color Management


The Primary Colors

• Red
• Green
• Blue

• Cyan
• Yellow
• Magenta
• (K)

The 3 Dimensions of Color

• Hue-The Color
  

• Saturation-The Intensity

• Brightness-Value-Light/Dark

A Three Dimensional Color Wheel























the TRUE MATCH COLOR WHEEL

3 Factors in Managing Color:


The Image

The Paper

The Printer



The Image

Adjusting the color quality of the image.


a. Adjust directly:
i. on site with your camera


b. Adjust indirectly:
i. from the menu bar: image/adjustment
ii. or in the layers pallete with an adjustment layer.


The Paper

Change the paper type you are using

Glossy vs Matte…


The Printer

Adjustments to your printer


Clean the heads

Calibrate your printer to the monitor

Change printers

Fill the ink



CS3 “Print” Window

Synchronizes

The image---The paper---The printer

&

Soft Proofs

3 Factors in Managing Color:

1) The image

2) The paper

3) The printer


1) Adjusting the color quality of a printed image.

a. Adjust directly: menu bar: image/adjustment/…

b. Adjust indirectly as an adjustment layer.


2) Change the paper type you are using

a. Glossy vs Matte…

• (A common inkjet printer paper is the Epson Matte-Heavyweight)
  

3) Adjustments to your printer

a. Clean the heads

• (run a test first)

b. Calibrate your printer to the monitor

• (Custom Color Profiles)

c. Change printers


CS3 PRINT WINDOW

Synchronizes: 1) The image. 2) The paper 3) The printer

Soft Proofing

for more info on Color Management